The Complete Guide to Finding a Business Coach

By Upskill Coach, On Apr 24th 2020

Business Coaching, Career, Personal Development Coach

Aggie Pulfer

MSc in Personal and Management Coaching + several certificates related to coaching and neuroscience
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These days it seems like there’s a coach for everything. To help clear things up, we’ve put together a complete guide about business coaching for our readers. We’ll look at everything you need to know about business coaches, including the differences between certain types and the situations that benefit most from the professional guidance that only a coach can deliver.

The advice is separated into sections to help you navigate to what applies to your situation:

  • What to expect from business coaching
  • Dealing with the changing business environment
  • Growing your business
  • Becoming a business leader
  • Changing jobs as a business executive
  • Costs of business coaches

If you’ve ever thought that your business could use a tune-up, there is no better time than the present to consider the benefits of a business coach. Or, if you’re an aspiring leader and looking for your next big promotion, a coach is a simple way to get practical advice on getting ahead.

What to expect from a business coach

What is business coaching, exactly? Think of a business coach like a safari tour guide for your organisation. Surviving and thriving in the corporate world is kind of like being in the animal kingdom. The strongest (and most adaptable) survive. A business coach – your tour guide – helps you avoid risks and safely reach the top of the food chain.

Businesses commonly enlist coaches when sales or team morale is down. When you’re stuck in a rut, professional advice can go a long way to getting you unstuck. However, investing in a coach is a good idea at any stage of your company’s life cycle. One of the worst things you can do is wait too long before hearing the advice of a coach.

Coaching can go far beyond business advice, too. You can check out narrower fields of business coaching such as executive coaching. This concentration is all about maximising personal and professional development to build leadership abilities.

Whether it’s through business or executive advice, a business coach can be instrumental to your success. You’ll put a strategy in place to grow, based on some of the following principles:

  • Designing a tailored roadmap for success;
  • Tracking measures to increase performance; and,
  • Remaining accountable throughout the improvement initiatives.

Dealing with the changing business environment

Transitions are often make-or-break moments for your business. They occur all around you – from expanding your brick and mortar store to the online world or transitioning employees to remote working environments.

A business coach has the expertise and the ability to break down those major transitions into smaller and more manageable tasks. A coach can also help your workplace evolve in response to employee preferences. Younger generations in the workforce place more emphasis on recognition, culture, and work-life balance than ever before.

Perhaps most importantly of all, business leaders have to get the right people on their team. One wrong internal decision can cost you in the long run – whether it’s a bad hire or an unhappy workforce. If you don’t want to get it wrong, then a business coach can help.

Growing your business

These days, advice on how to grow your business is a dime a dozen. A simple online search can give you thousands of results and millions of tips. Only, who has the time to sift through the good and the bad?

That’s where a business coach comes in. They have tailored advice, based on industry experience. You don’t have to rely on generic or outdated advice that you find from online content or from friends and family.

Best of all, a good business coach not only improves your company but also makes sure that your personal goals are aligned, too. Your leadership style and your company values are often based on your own personality, so getting them in sync is important to give your business a sense of identity and cohesion.

While growth is an important part of a business strategy, knowing when to make the leap can be a challenge. A coach helps to predict the best time to kick your business into overdrive. Coaches also help to manage growing pains. These can occur from hiring decisions, cost trimming or struggling to stay focused on organisational goals.

Becoming a business leader

Many entrepreneurs struggle as they transition from being an owner to a leader. As a leader, gone are the days when you can make decisions based on instinct alone. You’ll have to listen to advice and think about your whole team as you make business decisions.

A coach can help you through that change. They have practical tips to identify your management style and build on your strengths as you become a leader at your company.

Or, if you work in a large organisation, managing a promotion can be just as difficult. A transition from a mid-level employee to an executive position can be overwhelming. The tailored advice of a business coach reduces stress and frees up your time to excel in the workplace.

Changing jobs as a business executive

Even if you’re at the top of the organisational chart of a large company, there’s still a chance to move around in your business life, such as:

  • Lateral transfers;
  • Leading committees;
  • Becoming a board member;
  • Leading new regional offices; or,
  • Moving to a new company.

A business coach evaluates your personal and professional experience to ensure you’re a great leader no matter where you go. They’ll offer practical advice on how to take your learning and experience with you to your next job.

Costs of a business coach

You can expect to pay a few hundred dollars for your first session with a business coach. That small investment can pay off huge in the long-run. If you want to know more about why business coaching is worth the investment – check out some of the benefits here. They range from increases to profitability and employee satisfaction, to reductions in business costs.

Longer programs can range into the thousands of dollars, so it’s important to get a good match. When picking a coach, look for one that’s a good fit for your industry and has relevant experience. To maximise your investment, check for coaches that offer free initial consultation sessions. These are great ways to get a feel for the process and see if your coach is right for you.

One of the best parts of business coaching is that virtual consultations and online sessions can greatly facilitate the process. Going with an online coach can help you get the best deal possible and the experience can be just as beneficial and professional as in-person sessions.

Round up

The business world is harsh and can be a difficult place to excel. Competition is everywhere and making one wrong turn might flip your lifelong professional dream into a bust. Do you really want to take that chance?

Why not increase your odds of success by enlisting the help of a professional business coach? A good one can help your business get to the top of your industry. You’ll get organisational advice about how to improve your business but also professional advice about how to improve leadership abilities. You’ll get tailored, personable and actionable strategies to build the foundation of your business success.

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